Makes me wonder where these ad people go to air their dirty laundry. Its an industry that never seems to reveal their secrets but we all know they do some crazy stuff. Hell they use to flash images of food in the movies decades ago right before intermission so movie goers would get hungry
Yeah the creative side of it is nuts. They seem to just throw things at the wall to see what sticks. I used to work in adtech doing web attribution so I’ve got some perspective on that. The upshot of it is that like 90% of a marketing budget is always wasted but no one knows which is the good 10%…
Makes me wonder where these ad people go to air their dirty laundry. Its an industry that never seems to reveal their secrets but we all know they do some crazy stuff. Hell they use to flash images of food in the movies decades ago right before intermission so movie goers would get hungry
Yeah the creative side of it is nuts. They seem to just throw things at the wall to see what sticks. I used to work in adtech doing web attribution so I’ve got some perspective on that. The upshot of it is that like 90% of a marketing budget is always wasted but no one knows which is the good 10%…
Made a comment a wee while ago with more details if you are interested - https://lemmy.world/comment/7031249