As in, would the channel be losing out on money? Because I don’t want to take away from small creators if there is a retention rate for viewership of that exact segment, but I would prefer to skip any of the “but first check out this shitty mobile game”.

  • Squorlple@lemmy.world
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    1 year ago

    How do the advertisers know how frequently in-video ads have been skipped? Do they ask for historical data on this from the YouTuber before brokering the sponsorship for an individual video?

    • Sarazil@kbin.social
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      1 year ago

      They don’t, they see how many people use the special link (Join now at www.superaids.com/yewtewber for 10% off your first order!) and if they find that fewer people are responding to the ads, the ads are simply worth less. If you skip ads without thinking, or worse with a plugin, then you won’t ever see the ads that might actually interest you, and the use of those links will decrease.