For a second or two I thought that you didn’t even get any actual ink. I had seen a post about multi-function printers refusing to scan if you’re out of ink, and I thought perhaps you could buy a card with an unlock code for such situations (hence “instant ink”). That’s not too unbelievable these days though, is it?
I really cannot understand why advertising is such a huge business. Where does all the money spent on advertising really come from?