If anyone tells you differently, they are lying ;)

Sticks also come in 1 cup sizes, so don’t just go by “stick” unless you know for sure what size of stick you have.

I paid $80 last year. I’ve got another month before it expires and it would then be $140. If they have raised the price in multiple increments throughout the year doesn’t change the fact that it’s 75% more expensive for people renewing over last years price.