Of course I’m really not a fan of whatever they do and I would never buy an Ubisoft game for at least a decade now, but I still think that a lot of people should don’t know what buying means and that they never, ever bought (and hence owned) a game or movie. Those are not material goods like a car, which you can physically transfer from one person to another. Those are intellectual goods, and ownership here means you own all rights for it, which usually only the publisher has. What you buy online or in a shop is mere a license to watch/play/use/whatever and a medium with the associated data (like a DVD).
Therefore “piracy” had never been theft (or robbery, as it is called so nicely on German news). It is a license violation. Just that doesn’t sound as demonizing as the publisher want it to sound.
That is a patent, not a copyright. If you sell you car, you don’t have it anymore. If somebody steals your car, you don’t have it anymore. What I’m on about is the difference between material and intellectual goods. You can read it up, if your school didn’t cover it.