There was a big deal about Ubisoft removing Assassin’s Creed 1 and 2 last year, and I remember it because I was in the middle of a replay of the first game, and I quit as soon as they announced they were pulling it. Honestly, I haven’t checked to see if they actually removed them; they may have reneged on that decision over the backlash. I’ll try to reinstall it tonight and see if I can still access it.
But that announcement was when people really started to hate on Ubisoft for their poor business practices, which led to the comment mentioned in this meme. It started because they talked about removing access to paid-for games.
I worked at an Arby’s back in high school (over 20 years ago). They told me free refills were a thing because most customers don’t refill more than once, if at all. Also, the soda water costs pennies and the bags of concentrated soda syrup were only like $10 (at the time). A single bag of syrup, mixed with soda water, could fill customer’s soda cups for maybe 2-3 days before it needed to be replaced. Fast food restaurants make insane profits on soda, so they don’t care if customers refilled multiple times during their visit.