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Television advertising. It might be hard to believe, but there are way more low information voters than you might imagine. TV advertising is expensive too. Jeff Jackson (NC congressman, running for NC State AG after he was gerrymandered out of Congress) has done a great job addressing this in his short videos.
It’s probably shitware that a list of which would make the issue seem less scary. “FartCameraXxX” “SkibidiKeyboard - Says skibidi every button press! V1.2”