To be serious, nobody would use that platform even there hadn’t been any ads, because competing with YouTube is not an easy feat.
I should probably be happy that Rutube and VK Video gain popularity as the regional alternatives to the monopolist which gets more aggressive each day… if not that popularity has just been inflated by bought-out bloggers and comics from Putin’s oligarch owned channels like TNT being directed to cease their YouTube presence, just so the government could have their own “YouTube without team Navalny”.
but yeah, being more shitty than YouTube at delivering ads is not an easy feat, too!
There was a game show in Russia in 2000s where high schoolers had to answer ridiculously hard questions about Ancient Greece in order to enroll into MGIMO, a prestigious state university of foreign affairs, which was near-impossible to enroll in any other way (e.g. entrance exams) if you weren’t a child of a top-level government official.
The contestants had to sit as the audience first and answer some pop-up questions before even having a chance to actually participate in the game show, and then win in a series of games (like quarter-finals, semifinals, finals…)
It really does look like modern job application process where you have to participate in a series of never-ending interviews and test tasks