I use it in the context that you would use american. It can refer to a group or nationality, but it can also be used as a cultural descriptor, referring to the export of cultural beliefs and customs. This includes things like religion, but also includes language, customs, ethics, tradition.
At least what you are looking for, is on the first page. With Google you get half a page of ads not relevant to your search, and two pages of SEO garbage, before you get to a relevant search.