It depends also on what type of business. For example in Finance a consumer is a real person who buys/borrows uses something but a customer is a general term for a person, business, organisation or partnership that buys goods or services.
For example, I might have an account at XYZ Bank and so might a company. We are both customers of XYZ Bank but I am a consumer and the company isn’t.
[to complicate things small businesses might class as consumers in some jurisdictions]
In non technical terms, some operating systems (eg iOS) will vouch that you are human. Which bypasses the need to click on things.
See https://support.apple.com/en-gb/guide/iphone/iph4f43a30c9/ios for details of how to turn it off