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I’d say there is a huge amount of bots, then the smart bots, then the actual shills. The smarter ones run complex operations and are able to use their own power to self propel their own stories. And there are a lot of similar ‘power users’ who are not wholly paid for by someone but would do work for the highest bidder. I’d bet that yes, 50% of what’s on the front page of major things is reputation management or Hail Corporate stuff, then I’d wager the mostly less popular stuff is actual people, with a ton of bad posts from all sides at the low popularity
who cares about this? I mean if it’s something he’s still into yeah but teenagers will take lots of photos that are not to be taken seriously