In truth, the mega-platforms and their pocket-warlord leaders fell into their roles largely by chance and have since attempted to rule as though extraordinarily consequential global rulemaking and governance by a handful of US companies built to exploit human feeling for financial gain were a sensible way to arrange the world. Facebook was born from a website made for elite students to rank their classmates’ sexual attractiveness; Twitter was a watercooler where bored office workers could get attention by telling jokes in public. It’s as if 3M’s accidental invention of Post-It notes while failing to make space glue landed them a UN veto.
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Few, if any, of this moment’s apparently unstoppable tech platforms will survive for long. The people on them will eventually leave—when they’re forced to do so by the continuous degradation of their experience, or because they’re forced to do so because their governments put the hammer down, as Brazil recently demonstrated—or sometimes when they just get tired of platform leaders acting like clowns and boosting troll-agents of openly fascist chaos into power. And that there is therefore not only an opportunity to provide more humane places for those people to go, but a responsibility to do so.