So this is a retaliatory tariff and not actually one that makes particular sense otherwise.
It’s also creating demand for trucks that are terrible at doing truck stuff.
Yeah, they’re garbage.
Saying “the market demands big trucks” ignores the billions they spend making the market demand big trucks.
It’s probably some kind of feedback loop.
On the other hand, if just marketing budget created demand, they’d advertise these more here as not a lot of people own one. But someone figured out that that marketing budget would probably not yield an RoI, as opposed to the US. Though they’re are probably practical factors at pay, like gas prices and road size.
It’s called the Chicken Tax and it’s why I can’t buy a Hilux despite demanding as hard as I can.
It’s also creating demand for trucks that are terrible at doing truck stuff.
Saying “the market demands big trucks” ignores the billions they spend making the market demand big trucks.
Why? Because they’re insanely profitable.
So this is a retaliatory tariff and not actually one that makes particular sense otherwise.
Yeah, they’re garbage.
It’s probably some kind of feedback loop.
On the other hand, if just marketing budget created demand, they’d advertise these more here as not a lot of people own one. But someone figured out that that marketing budget would probably not yield an RoI, as opposed to the US. Though they’re are probably practical factors at pay, like gas prices and road size.