pretty much the future of every kickstarter product turned business that got skyrocketed to instant fame, with all subsequent investors being predatory VC funds and/or Shark Tank types (that doesn’t get a unicorn buyout from deep pockets)

Original kickstarter from 2013 where 297 backers pledged $307,332 to help bring this project to life

https://www.kickstarter.com/projects/568069889/the-peloton-bike-bring-home-the-studio-cycling-exp/posts/550781