- Linda Yaccarino said staff must deploy "hand-to-hand combat’ to win back advertisers, per the FT.
- The Twitter CEO’s remarks follow the NYT’s report that Twitter ad sales have fallen 59% in a year.
- Some brands have been ensuring their ads don’t appear next to Elon Musk’s tweets, per the NYT.
The only reason that he seemed like a “Genius CEO” with SpaceX and Tesla was because those companies had layers of management dedicated to protecting the company from Musk.
If Musk marched into Tesla and decided that all Tesla cars should have eyeball shaped headlights, managers would tell him what a genius idea that was and that they’d get right on it. Then, they’d distract him with something else while the idea went in the trash can.
Twitter has no such management layer so every Elon Epiphany becomes Twitter policy no matter how bad or destructive it is. SpaceX and Tesla were successes despite Musk and Musk gained his “genius” reputation because those companies were able to filter out his idiocy.
Dad, don’t get me wrong. I don’t think he’s a genius. But yeah, with regard to the level of management in which he was buried in those companies - yeah, they greatly protected themselves from him.
I just find it such a waste that he could ruin the greater reach of people that twitter has and they are using a woman for it!
On top of being a stupid blabbering flog, he went on and become himself!