• Bernie Ecclestoned@sh.itjust.works
    link
    fedilink
    English
    arrow-up
    1
    arrow-down
    4
    ·
    1 year ago

    The company is reportedly considering an offer worth about $2 billion per year, which would eventually make Apple the exclusive streaming rights holder of Formula 1 racing.

    The article makes that claim, that doesn’t make it true. Why would Liberty do that? It would mean even fewer people having access

      • Bernie Ecclestoned@sh.itjust.works
        link
        fedilink
        English
        arrow-up
        2
        arrow-down
        3
        ·
        edit-2
        1 year ago

        That’s what apple are considering offering. That doesn’t mean Liberty would bin F1TV.

        Advertisers want more eyeballs on their branding, not fewer

        Bernie always wanted it on free to view for that exact reason. He only did the sky deal because they made a dedicated channel that got 10m+ viewers, 4m more than when it was on free to air

        • Sentau@feddit.de
          link
          fedilink
          arrow-up
          2
          ·
          edit-2
          1 year ago

          That’s what apple are considering offering. That doesn’t mean Liberty would bin F1TV.

          The point is if they give apple exclusive rights, they will legally not have the ability to provide the F1TV service.

          Also the entire thread is a discussion on apple thinking about making an offer for exclusive rights. Obviously any discussion would consider the possible exclusivity. Of course F1 may choose not give apple the rights but i thought that is implied.

          • Bernie Ecclestoned@sh.itjust.works
            link
            fedilink
            English
            arrow-up
            1
            arrow-down
            2
            ·
            1 year ago

            I know. It’s Apple’s pitch. It just doesn’t make business sense for Liberty to limit global streaming to one supplier.

            They will do the deals that the sponsors who fund the whole circus want done. And they want more eyeballs on their logos not fewer.