Exactly this, it’s a within-industry term that has leaked out to members of the public. It simply means “we put a lot of money into this, and we expect to make a lot back (for our investors)”
As for where the ‘A’ terminology came from then that itself is likely a reuse of other entertainment industry terms.
In the old days when you released a record album, you’d put the best tracks on the ‘A’ side and the less popular ones on the ‘B’ side.
Similarly, we talk about ‘A-list’ celebrities abs ‘B-list’ celebrities, and use the term ‘B-movies.’ to denote low budget.
And so what happens wben something gets “bigger and better than A?” Well, you just add more A’s!
Exactly this, it’s a within-industry term that has leaked out to members of the public. It simply means “we put a lot of money into this, and we expect to make a lot back (for our investors)”
As for where the ‘A’ terminology came from then that itself is likely a reuse of other entertainment industry terms.
In the old days when you released a record album, you’d put the best tracks on the ‘A’ side and the less popular ones on the ‘B’ side.
Similarly, we talk about ‘A-list’ celebrities abs ‘B-list’ celebrities, and use the term ‘B-movies.’ to denote low budget.
And so what happens wben something gets “bigger and better than A?” Well, you just add more A’s!